They're looking at different things. From twelfth to sixth to second is a measure of Canada's tourism brand reputation. From seventh to twelfth and then fourteenth is where we rank in the world in the number of visitors we receive and the amount of revenue. That is driven by the fact that the world of tourism destinations is really expanding rapidly.
There have been new destinations over the last ten years that travellers could not get to previously, and that will continue to be the case. So we expect that our share may continue to go down, even if our absolute numbers are increasing. So they're measuring different things. One is visitation and one is brand reputation.