We will be working with all of those receptive operators here in Canada and also the tour operators that have the ability to market. This is still a controlled environment.
What is interesting for us, and maybe the one benefit of having waited so long for this, is that we've seen where the ADS agreements have not gone so well for some of our competitors. I think about countries like Australia and maybe even New Zealand, for instance, that have had to go back and rethink how some of those agreements were structured and how some of the operators were functioning. We have the benefit of that learning.
The focus that we'll be placing right now is on communicating with the industry at large as to how to take advantage of this opportunity, what we're doing on the ground, and how they can get a share of that business.