Three out of four of our travellers are coming from the U.S., and almost half of our international revenue is coming from the U.S. It is our most important international market by far. It has been in decline, but that's not to diminish the importance of this market going forward.
With our core budget we are invested in those four city markets that I spoke to you of. With the stimulus in 2009 we were able to extend that marketing into Chicago with some great results. We were working with United Airlines, and they had a tremendous result with a two-for-one fly-into-Canada package. They were able to sell packages all across Canada from coast to coast to coast. We were very pleased with that.
That would be our approach going forward: take the resources we have and dedicate them to certain city markets where we know there's good airline access, and also, in some of those cases, attract from the direct market as well.