Thank you, Mr. Chair.
I have only one question for our guests. I'm going to share my time with Mr. Warkentin.
I used to read Marketing magazine, and I understand CTC got the award of marketer of the year. I don't recall ever seeing any government in there getting the award before, so congratulations on that.
I was involved with the branding of Burlington, my hometown and my riding, and we were looking at branding just for business visitors and other business opportunities really and not necessarily for the vacationing tourist. Why is it important for this brand? What's the new brand saying about Canada, which you got the award for? What do you see as its shelf life, and where do you think it should go from here?