I would qualify it somewhat, to say that what you describe as a challenge is also the opportunity. As a start-up, a new entrant, you are looking to introduce competition, and there's a ton of room out there.
The other point I would like to make is that our company is 12 years old. We've competed with the incumbents for a long time and we've been successful. We are the fastest-growing company in Canada. We have won numerous awards and have been deemed one of the 30 best work places in Canada.
The reason I point that out is that we do not underestimate the competitive power of the incumbents. We are ready, willing, and able to successfully compete against them. We require capital on reasonable terms to do that, and we can't get capital on reasonable terms under the existing regime.