Sure. I am probably going to stay a little more general than you might like, because part of this is not public. Part of it is competitive. We don't really want our competitors to know what we're going to do.
There are elements or components of the pulp and paper industry that are growing and have fundamentally better supply/demand metrics than our major segments. Part of our rationalization of our manufacturing assets is that the mills we have going forward tend to have very large, fast machines. There are small machines, which are difficult. Maybe they were built back in the 1930s, 1940s, and 1950s. There are newer machines that, in our case, were built in the 1960s, 1970s, and 1980s. We asked ourselves a question: At a reasonable capital cost and in terms of investment for conversion, for that machine that is making, say, newsprint at high speed and light weights, what other products can we make that have those components that want to use recycled fibre, virgin fibre, or mechanical fibre, which are our three fibre streams, and get more revenue per unit output than we get selling newsprint? That is the fundamental decision-making process. Not all facilities are convertible at a reasonable capital cost, but enough are that we feel confident we can deal with our future view of demand destruction in newsprint.
Also, the future of newsprint, particularly for Canada, in our opinion is going to be based on exporting not to the United States—because the biggest demand destruction has been in the United States—but exporting to markets such as South America, Southeast Asia, and the Middle East, which are growing. Our company, AbitibiBowater, is the world's largest exporter of newsprint, and that segment is growing. We're growing our share in that segment. It's based off, I'll call it, the St. Lawrence Seaway and Canadian assets that can use the seaway.
So that's fundamentally the idea. We can do that in a way that doesn't create excessive risk in terms of reinvestment in the company for that, because we want to also do energy projects. We want to do green conversions and, particularly in facilities such as Thunder Bay, Ontario, where we have a craft pulping process, we're looking at alternative or new energy businesses that are not tied to paper but are tied to green energy and the byproducts we make from the paper-making process.