At a high level, what's going on is that obviously Internet users like to use the Internet and there's significant growth, as my Shaw colleagues pointed out in their opening statement, so we have to keep ahead of that growth.
As it happens, this morning we released our fourth quarter 2010 financial results. In there we indicated that we had capital investment of $860 million, which is up 34% year-over-year, to expand wireless and wireline broadband Internet capacity.
So the point is, Internet usage is growing. We have to keep up with that increased demand. We have to spend close to a billion dollars in three months alone in order to keep up with that demand. So now we take a step back and say that obviously we have to recover those costs, generate a return on that investment, and enough of a return that there's an incentive to keep investing, so that we can keep growing that capacity and go to new areas, build fibre networks, and give customers what they want.
The best way to do that, the most fair way to do that, is a usage-based billing model. We have a number of packages that cater to the light users, the medium users, and the heavy users, and those who are the really heavy users will pay more. That's only fair, and I think that's what the 97% or 98% of Canadians would judge as being fair.