Let's not make a comparison between gasoline and telecommunications. They're quite different industries.
You're talking about telecommunications, particularly wireless. We now have three national coast-to-coast, very high-speed, state-of-the-art wireless carriers, notwithstanding our “lack of competition”. We just had the last auction, and we have three new entrants coming in: Globalive, which we've talked about; Mobilicity; and also Public Mobile.
Plus, in Quebec we will have Quebecor entering. In the west we will have Shaw.
So there are actually five new entrants. In any market, five new entrants will have a huge effect in terms of price--