What we've learned in this business is you can't predict what customers are going to do and respond to. The one thing we do know is that two of the most important things over the next decade are going to be television and broadband. And the ability to develop, in creative ways, content and ability to deliver that content to Canadians in an accessible way, and the richness.... You can't predict what kinds of applications are going to come along in terms of this.
My son runs security stuff for Facebook in the United States, and the biggest application is Farmville. Who would ever have predicted that would be a large application and be a big money-maker? You don't know how these things are going to respond. It's a very difficult game to be able to predict.
The one thing you can be sure of is that if we're able to continue to invest in it and to continue to build that capability then that will provide the opportunity for entrepreneurs to take advantage of it. And that's the kind of business we see ourselves in, to be able to provide that platform in multiple ways so Canadians can have the opportunity to develop new services for people that they want to have, and to let it rip.