Okay.
I listened to Mr. Harris, who obviously has a background in this business, and he mentioned that in a previous capacity, going into a storefront, a small business, a $500 exercise to get somebody hooked up was like pulling teeth. It was a very difficult challenge convincing somebody that the $500 was worth spending.
You also mentioned that so many small businesses aren't profitable or aren't achieving a level—I can't recall quite how you put it—but that to be able to afford to connect there has to be a baseline where it makes sense. Profitability strikes me as the baseline that you're playing with.
I'm looking for some information, some leadership, from you on this one. When you deal with your membership, which, I presume, is predominantly business.... Here, I'm not quite sure how you define small business as a measure, but small business is predominantly entrepreneurial. These are the people who go to work every day because they have a vision to make something happen and grow their business. Profitability is critical to it; they have to make it happen in order to pay the bills, let alone hook up on the Internet.
If somebody in an entrepreneurial environment—and I'm really just looking for your feedback on this—just doesn't get it, doesn't see it, doesn't want it, how can you as a chamber motivate that person to get involved, to grab hold of this thing?