It's harder and harder to differentiate. You're absolutely right, as the vast majority of our members want to serve their local markets and that's where they're happy. It may be a service business too, so it's really just about interaction with people. They really just want to be able to use the website to make sure people understand what their services are and how to contact them.
However, in those same local communities could be that little start-up, with four or five employees, that is looking to sell overseas or across another province, whatever the case may be. I think that's what's great about the digital revolution, if you want to call it that, because it has really allowed those smaller companies now to perhaps reach markets they never could before. I don't think it's as easy to differentiate as we once thought it was, and that's maybe a good thing. But I think it's about making sure that they have the tools and that we understand that the costs for them are going to be relatively high, compared to larger companies, to get into these markets. So how do we make sure we're minimizing that in the best way possible so they can get that step forward and get into those global markets if they are so inclined?