As I said earlier, I think there are different ways. We can perhaps encourage new technologies to move into those areas—I'm not an expert in this area either—such as satellite technologies and wireless technologies that could perhaps bring some competitive options into those more rural areas.
In addition, how do we encourage competitors to those larger incumbents, which tend to be the only ones in those rural areas, to perhaps take a chance in some of those particular communities? The only way to do that is to somehow keep their costs reasonable as well.
Right now, the only way they can get into those areas is if they can rent lines from the larger incumbents, and from my understanding—perhaps you need to talk to some of those folks as well—that can be very expensive for them to do. Then they are not able to provide competitive pricing to those rural communities. Therefore, it's almost impossible for them to even bother to enter those markets.
I mean, it can be a combination of factors. New technology is coming out all the time, and hopefully those new types of technologies will be able to expand into more rural markets at a more reasonable price. But we are a big country and those are some of the challenges we face.