Yes, we believe a lot of the barriers in Canada have to do with cost. The cost of doing business is a reality, and to move to an online environment, sometimes there are some costs that you have to undertake, and that can include the cost of the technology itself and the cost of the software associated with it. It could include the cost of accessing high-speed or dependable networks. It can also be the cost of accepting electronic payments from customers, which is pretty high in Canada as well.
Those are all things that we think help discourage businesses, especially those businesses just starting out, from moving too quickly into this environment. So the first stage is getting them a presence on the web and using social media, and then as they grow they will hopefully expand and get more active in many of these digital environments.