Thank you, sir.
What you said is really interesting, because a lot of what's happening right now in the retail space is that people are assuming that if big retailers don't take on the new technology, they will become dinosaurs, they'll become extinct. I disagree.
I think it's an amazing opportunity for traditional retailers to expand. The reason I brought up La Bottega is that this is a company that only sold in a 35 kilometre radius for 50 years and now they're selling across Canada by adding one new layer to their business in a very simple way.
The other thing you'd mentioned in terms of spectrum was whether this precluded certain businesses without access to Internet connectivity from participating in this? Absolutely. Having Internet connectivity is a non-starter: if you don't have that, none of this makes any difference whatsoever.
In my world, most people are connected. I have an 82-year old grandmother whom I love very much, who FaceTimes me every single evening before bed to say goodnight. I only bring it up because this is someone who didn't grow up with the Internet in her hands. She lives in the Laurentians; she doesn't live in a city, but she has access to it.
So I think before we can get at some of the sexy stuff of what technology can do for retailers, it goes without saying that connectivity needs to be something that is of primary concern.