We get a lot of customer feedback to understand what they want, and where they want to go. We typically find with students that at their age it's their first trip. It's not so much about where they go as much as about whom they go with and what they do when they're there. So we focus not so much on, “We should start going to Peru”, for example, but more on what we should do when we go to Cancun. We should now offer a volunteer excursion, because that's what everyone wants or we should offer a surf camp, because that's what everyone wants.
On May 7th, 2013. See this statement in context.