Currently, probably a third of our sales are in Canada. It's certainly our largest market. The company started in Vancouver, so it has greater market penetration there.
The rest of the sales would be export sales. The largest markets are in Europe, particularly northern Europe, Scandinavia. The United States is growing extremely quickly. Australia and New Zealand are also big and very fast-growing markets for us. We are also in Japan. I think we're the number two provider of contact lenses in Japan. We've just started marketing very lightly into Brazil.
It might be interesting for the committee to know that when we do research on our customers, the largest market penetration per capita is actually in rural and remote parts of the country. We don't receive a huge number of customers from there, but as a percentage of the population, it's by far the highest in the north or in rural areas, where access to cost-effective eye care is very expensive, or not in existence in some communities.
They all get deliveries from Canada Post, but it may be very difficult to go down and get a great product at a great price.