Absolutely. What we're finding more and more is that Internet use is shifting to mobile, on phones, iPads, iPhones, and BlackBerry, for example. More and more customers are searching on those, using these devices to go online, particularly in the U.S. market, where penetration of mobile is much higher even than in Canada in terms of people searching, as well as in some other places in the world. In some of the developing markets, mobile is virtually all there is. It is a different platform, as opposed to the laptop or your main computer on your desk. That presents a whole array of different challenges on how to market to people. It's a small screen. It's different. That marketing process is evolving.
We've also been very successful as a Canadian company in attracting world-class talent. We've recruited a number of senior employees from large U.S. Internet e-commerce businesses, such as Zappos. The gentleman who runs our IT has been at Oracle and Netflix. He ran their IT.
We have not found it easy, but we've been able to attract global talent to our business. We think we have a world-class marketing team based in Vancouver for our operation.