There are two components to eyeglass purchases. We have a feature on our website called the “Perfect Fit” tool. For those of you who are wearing glasses, if you pull them off and look on the side, you generally can see three numbers. Of course, now that your glasses are off, it's harder to read, but they are there, trust me. These are measurements for the length of the side and the bridge of the nose. You fit those numbers into the system. It will go through our 2,000 to 3,000 frames, scan through all of those, and pull up the ones that will fit you. It's essentially like a shoe size, a 6A, or whatever it is. Then you enter the prescription that you received from your eye-care practitioner. All of that goes into your file, and from there on it's fully automated. If you come back another time to purchase a pair of frames and you hit the button, all that information pops up right away.
On May 30th, 2013. See this statement in context.