Yes, it would, and many have done that, some of them more effectively than others. My experience is that businesses adopting technology, particularly the Internet and the web, often think they need a website. But they don't really know what that means, nor do they know how to make it work. So they will commission somebody's teenager to come in and set them up a website, and then it sits there, never interacting with customers. It's a far more comprehensive process to make that an efficient channel of marketing. You need to pay a lot of attention to the customers, and you need to keep on top of it all the time.
On May 30th, 2013. See this statement in context.