I can add an example to that for you.
I was at an awards ceremony last Wednesday, the CATA gala. They awarded a company for creating a new human resources management tool to sell in Canada. He created it completely on cloud, meaning he didn't have to buy hardware or software. He developed the application, and now he's going to market. He won that leadership award for doing that. He was able to quickly take his intellectual property and his team.... He didn't have to make capital investments. He was able to quickly innovate and take it to market rapidly. That's why they call it an innovation platform.
If you think of what Netflix is in the United States.... We may or may not use it. You don't see Rogers video stores anymore, do you? I don't go into Blockbuster. Instagram arguably killed Kodak. It was a business model that changed the world. Netflix is purely a cloud-based solution that we all may have used on our TV. It's the same with Apple TV.
These innovators are looking to create these things that are a panacea of opportunity for Canadians to create niche or new solutions, and disrupt the existing status quo, and go out there. So it's a different model.