It is a global industry and when someone likes a video game they don't always know where it's made. That's obviously something we know is a problem. We feel that it could be a source of tremendous pride for Canadians to know that we are one of the dominant players in the video game industry.
Aside from maybe a few titles that are clearly identifiable as being made in Canada, these products are made for the global market anyway. So they're not uniquely Canadian in the sense that they don't necessarily feature beavers and Mounties that would make them recognizable as a Canadian game. These games are to be sold on a global market in the U.S., Europe, and other places.
It's the same thing for the smaller products. We do talk about the console games, but even on the smaller casual games on a mobile device the same thing is true. Those developers are hoping to not access just the Canadian market but the global market. It has an impact on the fact that the product's not looking Canadian so people don't always make that association.