The competition model for the video game industry is, I think, quite unique. If you build something really great and you do a good job marketing it, you can and will create your own demand. I think the competition here is to be able to attract great companies to locate in Canada. To do so I think it would really be of benefit to have a national strategy around video games regarding how to do that, how to support the video game industry and allow those companies to come here. That's what other countries are doing, and they're starting to get some attention. I think that's what we need to do.
On March 24th, 2014. See this statement in context.