We're a hit-based industry and having intellectual property, in particular franchises, is very important. Once you've developed a title that has some “stickiness”, you definitely want to protect it. That can definitely help develop the business. I think that's something the video game industry is encouraged to do just by the internal economics of how it's run. Having a bad game can destroy that.
On March 24th, 2014. See this statement in context.