Sometimes it's easier to find some counterfeit goods than others, such as Duracell batteries with an extra “l”. That's a bit telling. Consumers can point that out. They can notify the shop owner to make sure the shop owner knows they are doing something they may not be aware of, which is violating other peoples' property rights. The rights holders can then exercise their rights.
Evidence of meeting #2 for Industry, Science and Technology in the 41st Parliament, 2nd session. (The original version is on Parliament’s site, as are the minutes.) The winning word was goods.
A video is available from Parliament.