Thank you very much, Mr. Chairman.
Again, I'd like to apologize on behalf of my colleague Mr. Hill, who was delayed twice this morning on a plane. We all know what it's like travelling in this great country of ours at this time of year.
Thank you to the committee for the invitation to appear before you today, to comment on the digital privacy act, or Bill S-4.
The Canadian Marketing Association, or CMA, is the largest marketing association in Canada, with some 800 corporate members embracing Canada's major business sectors in all marketing disciplines, channels, and technologies.
The CMA is the national voice for the Canadian marketing community, and our advocacy efforts aim to promote an environment in which ethical marketing can succeed. With a few caveats, the CMA supports the government's initiative to update Canada's private sector privacy law. I should highlight two elements of particular importance to marketers.
First, the digital privacy act clarifies the definition of business contact information, so that electronic business addresses are treated in a manner consistent with that found in other privacy laws. This is an important and welcome change which businesses requested during the last review of PIPEDA.
Second are the breach notification provisions. During the last PIPEDA review, the CMA encouraged the Privacy Commissioner to develop national breach notification guidelines, which were issued in 2007, after consultation with stakeholders. The S-4 breach provisions build on those guidelines and will bolster consumer confidence that organizations will safeguard their personal information. This is especially important in 2015, when so much of our commerce occurs through digital channels.
We agree with the views and proposals presented by the Chamber of Commerce. I'd like to elaborate, however, on two of the issues addressed by my colleague.
First, proposed section 10.3 in the bill requires that organizations keep and maintain a record of every breach of security safeguards involving personal information under its control. This is of some concern, because the term “breach” is very broad, and there can be many technical breaches that could include any unauthorized access or disclosure of personal information no matter how mundane or non-sensitive.
There's no mention in this record-keeping requirement of a standard of materiality. All breaches will have to be diligently logged in a prescribed manner, even when there is clearly no risk. This could become an onerous obligation for businesses, especially for small and medium-sized businesses.
It creates several other challenges for organizations. There's the cost of gathering and storing that information. It also runs counter to good privacy practices to unnecessarily retain such personal information, especially for what appears to be an indefinite period of time.
Finally, one of the issues with this record-keeping concern is that it's one of the very few provisions in PIPEDA a violation of which constitutes an offence over the act. Consistent with what Mr. Therrien said this morning about how businesses have approached reporting breach notifications, I think you will also have a situation here in which we may have overcollection because businesses want to be onside with the law. As well, a great deal of effort and material will be spent cataloguing very minor breaches.
The CMA recommends that a materiality threshold be introduced as outlined in the business coalition brief. At a minimum, it's very important that the materiality threshold and retention period be addressed, first with a reference in the law, and then possibly through a more detailed regulation.
The second issue I'd like to talk about is clause 5, which proposes a new section 6.1, which elaborates on the definition of what it means to obtain valid consent. The minister has explained that this clause is intended to reinforce existing best practices, to protect certain groups, such as children, who may have more difficulty understanding privacy and related consent language.
Incidentally, the CMA has long required that its members afford special consideration for young people. The OPC, has also noted favourably how the CMA code of ethics and standards of practice puts in place special consent provisions for the collection, use, and disclosure of personal information from children and teenagers for marketing purposes.
However, in addition, the OPC has already, under the existing wording, issued decisions requiring that extra care be exercised to ensure that young people understand an organization's privacy practices, and has further produced guidelines indicating that organizations should recognize and adapt to special considerations in managing the personal information of children and youth.
There's a presumption, as you would well know, in statutory interpretation that each provision is supposed to do something. It's often said that the legislatures don't speak in vain. The question here is, what does this new provision do? If we already have a provision that requires generally that individuals understand what their information is being used for and give consent based on that knowledge, what additional does this do?
I think the concern here is that the clause, as written, could lead to a broad interpretation with additional obligations. We've heard that the concern is about children and vulnerable groups. However, that's not what the bill says. It's much broader than that, and we would like some clarification of that bill.
Actually, our recommendation would be to drop this clause or, as a fallback, to amend it to clarify that it is intended to apply only to vulnerable groups.
Canadian marketers and the CMA fully recognize that consumer confidence is of paramount importance and that respect for personal information is a key ingredient. The preamble to PIPEDA states that the law is intended to promote electronic commerce by protecting personal information. Sound privacy protection practice is good for consumers, good for businesses, and good for our economy.
We thank the committee for its attention and would be pleased to answer any questions you might have.