First of all, to answer your question about the market, if it said “Made in Canada”, that's one of the signs we look for, because those jerseys are made in Indonesia through our licensing partner.
To clarify that, our on-ice, authentic jerseys that Team Canada will be wearing are made in Granby, Quebec, and only in Granby, Quebec. The price for those authentic jerseys is closer to $460, rather than the replica jerseys. We do have a made-in-Canada component for part of our program.
The distinguishing elements of personal use and commercial use or commercial redistribution is probably a moving line. To give a real-life example, the one element we came across here last week was a counterfeiter or importer openly advertising that he brought in 100 jerseys to resell in Canada. Is it one jersey for personal consumption or five jerseys, if you've got four or five nieces and nephews that you want to perhaps gift out? However, the real point here is that the supply chain coming that way is all counterfeit goods for us.
We have only one bona-fide licensing partner who deals with bona-fide retailers. It doesn't come through the Internet. We're not offering consumers the ability to buy individual jerseys from a manufacturer. These counterfeit manufacturers overseas openly say that they've got a manufacturing capacity from one unit to 500,000 units per week. They're not in our regular supply chain or bona-fide chain. Those are easy elements in the chain to say are not authorized supply.
We've got to be able to continue to educate our consumers and all Canadians that only bona-fide products can be bought at bona-fide retailers.
The ability of our customs officers and our border officials to work together—and I think they're all aware that this supply chain is a real, direct route of counterfeit goods.... But they don't currently have the power to stop and detain those. As in my earlier example, the RCMP officer at border integrity said, “I'm one person here. I can't deal with this. We need some help.” So we enlisted help. We hired people to help process those goods.
All those packages were detained under the Canada Post Corporation Act, not through the Customs Act, not through the Trade-marks Act, but by the Canada Post Corporation Act. That way, we were successful in using that vehicle to detain those 1,600-plus shipments from two dozen to 24 dozen to 50-dozen pieces at a time.