I think we're probably on the same track as we were back in 2009-2010, at least at this early stage. I think it will continue to be magnified and to become of even greater concern. As a real-life example, I recently spoke to a small business operator who deals expressly in licensed-product goods. He is based in Winnipeg and has upwards of 12 additional stores. He told me last week, as we spoke about my coming here this week, that his Internet business, his bona fide e-commerce business in Canada, has dropped by over tenfold since the introduction of the counterfeit jersey supply chain coming out of China with our Team Canada product in addition to his NHL-branded and NFL-branded product and so on.
It continues to impact bona fide small businesses across the country. Unless we can put the onus back on the counterfeiter or the importer of record if you will...they're the ones who really need to step up and say why they are authentic products.