Totally, and it's another great point because it's not always about technology. When we think of disruptive innovation, I tend to think of the market, things that are disruptive in the market and turn things on their head. Not all those things go anywhere. I don't know how many of you still have Beta tape machines at home. That was very disruptive, but it really didn't go anywhere. But the things you're talking about, Mike, if you think about it, you're right. Attitudes towards people with mental health problems have been disruptive in the sense that we now tend to view that differently than we viewed it in the past.
If you look at the effects of social programs over the years, support for the elderly, support for people with disabilities, these are in effect disruptive practices in the sense that they're changing attitudes and they're changing the ways that Canadians are participating in society significantly. So I think this is an important aspect to keep in mind, that these disruptions are occurring right across the entire fabric of Canadian society. Not all of them will make money in the sense that these are commercial ventures, but they could save money in terms of disruptive technologies that could reduce hospital wait times, for example.
I have a colleague who is working on a project that we just funded for bar-coding medical devices and pharmaceuticals. You may not know, but most are not currently bar-coded. They're not bar-coded. If you look at a dose of X, there's no bar code. Everything we buy in the store typically is bar-coded. Imagine how disruptive that would be to have everything bar-coded and therefore every dose and every medical device being able to be recorded and all the information there. It's hugely disruptive. I wonder on the commercial side whether that's going to make a huge difference but certainly in the lives of Canadians in terms of tracing dosages and tracing faulty medical devices and so forth it will be hugely transforming.