Yes, there's no doubt about it. I tell this to people all the time. I am part of the BioFuelNet program here that is funded by the federal government. My company, Amyris, went through that, actually. It was a biofuel company to begin with.
Then you realize that all you are trying to do.... The worst business model is to sell your product as cheaply as possible. That's difficult to do, but you have to realize that on your way from a fuel, which is the cheapest thing we can pull out of the ground, to the raw barrel of petroleum that comes out of the ground, there are all sorts of high-value paths and molecules you can capture on the way over.
This is really what we are doing. We are capturing value as we are going up. As our process gets better and improves, we get to the fuel molecule. We will get there.