We're partners with OMERS, the pension fund, and the Ontario Centres of Excellence in a big data incubator called OneEleven that's focused on financial services, because there's a plethora of products.
The thing about big data is that it also raises lots of privacy and security issues. Coming back to technology adoption, we're working with Thomson Reuters, a big data analytics firm with 90 data scientists, holograms, wonderful displays of consumer behaviour, and the managers are making the decisions they've always made. Again, big data is a perfect example of an incredibly powerful technology that we're not using effectively. We have to crack that nut before we're going to achieve the benefits, whether it's in health care or commerce.