Going back to Lorne's earlier remarks that in an ideal world importers would be responsible and it is difficult tracking down importers to pay for these costs, I agree. But if it's difficult tracking down the importers of these counterfeit products, I would say try harder. Let's figure out a way to do that.
I don't think rights holders should be responsible for the illegal activity of others. If it is your business of importing certain products, you have a responsibility to know what those products are and to understand the rules and regulations of a country.
Yes, it may be hard to track down importers and to get them to pay, but that's not the rights holders' problem.