Yes, and I'll tell you, it's because the landscape has changed. Right now we are only looking at things as if they were the same. If you look at the music industry, it has changed a lot in the last five years. If you look at the way we shop, it has changed a lot in the last five years. If you look at the way we watch movies, it has changed a lot. We used to have to go somewhere or we needed to go physically. If you just talk to Humber, Mark was telling me that now 80% of their acquisitions are things that are online.
On April 26th, 2018. See this statement in context.