This issue is macro. It's worldwide. It's going to require international co-operation. Europe seems to be more on the cutting edge of this and leading the way, so I think Canada needs to look at what's happening in the European Union as well.
Evidence of meeting #106 for Industry, Science and Technology in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was content.