As you have heard from other witnesses, my company and pretty well every Canadian publisher that publishes academic books found that after the universities decided to use the 10% for free approach, the revenues that we were getting from the university market for the use of our chapters in course packs went down very rapidly. Somebody today was quoting Stats Canada numbers saying that revenues from Access Copyright were down by 1%. When Terrilee Bulger said that her firm's experience was a dramatic—she said 10 times, it went from $30 to $3,000 in revenue—my own experience isn't that dramatic.
In my Toronto company, our revenues went from about $40 to about $10. It was across the Canadian publishing community. Our revenues from university use did decline substantially as soon as the Copyright Act was in place and the universities decided to interpret the fair use thing to say that they could take stuff for free for 10% and not pay Access Copyright. That took place in 2012, 2013, 2014. You could see the numbers coming down. At the Frankfurt book fair in 2015, a group of us were talking about the fact that there was this obvious problem but there was also a need for university professors to have better digital access to the books that we're publishing and to be able to find out about what kind of content there is in the books that we're publishing. This platform is not just a way of selling, it's also a way for university professors to find books and find material that they don't know exists and that they can use in their courses. The reason it's taken us three years to put it together has a lot to do with developing the software that makes that possible, because we couldn't find any software in the world that supported this particular approach to making books available digitally on a platform where lots of books were aggregated together but where they could be searched at the chapter level. I don't want to get into—