Okay, so the point of contention here is that a service like YouTube, where people don't have to pay anything to consume music that may or may not be paid for properly, or licensed properly, or whatever, is that it's advertising. The business model is based on advertising, and those dollars aren't being distributed fairly to the content creators.
Why is it that in Canada, with threshold broadcasters, there's an onus and legal commitment that they must abide by to reinvest advertising profits back into royalty payments, Canadian content development payments, and so on for their use and commercial exploitation of intellectual property, yet these digital companies are immune to it?