We're definitely aiming to be a platform.
As I said earlier, we think that the opportunity for discovering content.... It's very hard for an academic to keep on top of, especially when there is material in books that they wouldn't necessarily see as hitting right on the head of their discipline. There's other material out there.
A good example is that if you look across our platform for material that has to do with policing and the impact on aboriginal people and on black Canadians, you will find material popping up and interesting discussions across multiple different fields: law, sociology, social work, economics, and politics. It's surprising.
Yes, getting revenue—that is important in this kind of publishing—is one of our objectives. But another objective....
Our real objective isn't to get rich. We wouldn't have gone into book publishing if we were doing that.