At the end of the day, I suppose it's like any other business. It's up to the creator to decide when they want to use their work as subsidization for other goals or as a loss leader, as they do in the retail sector by putting their merchandise at the end of the aisle. The control or the decision is always vested in the person who makes that decision for whatever purpose they want versus others making that decision for them.
On May 29th, 2018. See this statement in context.