It allows us to continue what we've been doing for the last 12 years: investing in songwriters and taking those songwriters around the world.
My chairman, who is a songwriter, never appears on stage and can't play an instrument, but he is a phenomenally internationally well-known songwriter and lyricist, Vince Degiorgio. He is the guy who, in his old A and R days, signed NSYNC. He learned the music business and then became a full-time lyricist.
Two weeks ago he was in the Netherlands writing with their top act, Caro Emerald. When he wrote her album three years ago, her first album, it was number one on the Netherlands chart and beat out Michael Jackson's “Thriller”. He now is signing songwriters as a publisher in Canada. He is able to do that because he knows what the revenue flow is going to be from his portfolio of songs. He then is taking on those songwriters to have the same international career he has had.
As an organization, we're also focusing on helping our small businesses do that. We'll be going to Germany in the third week in September and to Denmark in the fourth week of September to meet labels and film and television producers and have a group of songwriters write with songwriters from the Nordic countries.
As soon as you have songs being marketed in three or four different territories, you're going to have a greater chance of success. The foreign market is key to allowing small businesses to survive. The Canadian market is too small. We have to look globally.