Evidence of meeting #121 for Industry, Science and Technology in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was content.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

John Lewis  International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees
Sophie Prégent  Vice-President, Artisti
Annie Morin  General Manager, Artisti
Tim Southam  President, National Office, Directors Guild of Canada
Dave Forget  Director of Policy, National Office, Directors Guild of Canada
Clerk of the Committee  Mr. Michel Marcotte

4:10 p.m.

NDP

Wayne Stetski NDP Kootenay—Columbia, BC

Could there be some kind of designation or stamp on these videos, so that if you want to do the right thing, you can do it? Right now I just go on, and you're right: maybe four or five other videos show up. I have no idea whether I'm actually doing something illegal.

4:10 p.m.

General Manager, Artisti

Annie Morin

One legislative solution would indeed be to provide compensation when those videos play, as is the case on radio. Ms. Prégent said so clearly: you don't deactivate the sound when you watch a video on YouTube. Generally, you listen to the music, and there are images that come with it. In fact, YouTube becomes a sort of radio with images. When radio stations use music, they have to pay royalties; it's what's known as equitable remuneration royalties. Fifty per cent goes to the artist, and fifty per cent goes to the producer. If such measures were in place, that would eliminate a great deal of the unfairness, and people could watch videos on YouTube and have some suggested to them without having to wonder what's going on and whether the artists are paid or not.

The other somewhat problematic situation is that people sometimes put up videos of their cats frolicking about, and background music is added. In those cases, there is no way of being sure. If the video is viewed many times, the one who put it up will eventually receive some money. That person is paid, but not necessarily the person who sings or plays the music you hear. Their work is used, but there is no assurance that the money will go to the creator.

4:10 p.m.

NDP

Wayne Stetski NDP Kootenay—Columbia, BC

Could legislation help, potentially?

4:10 p.m.

General Manager, Artisti

Annie Morin

Absolutely.

4:10 p.m.

NDP

Wayne Stetski NDP Kootenay—Columbia, BC

Related to that, are some of these Internet platforms, whether YouTube, Facebook, or any other Internet platform—and this is a question for all of you, if it impacts you—co-operative at all in dealing with these piracy issues, or do they just say, “It's not our fault; somebody else is posting this on YouTube”? Is there any accountability for any of the Internet providers to actually make sure there isn't illegal material showing up on their sites? If not, should there be?

4:10 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

No, they haven't been to date, and that's with notice and notice. Effectively, that's why it wasn't of much use, because they say, “We just provide the pipe; we don't regulate what's coming down it”—that sort of thing. However, I'd like to say that there are broadcasters, Bell Media and Rogers, that are part of Fair Play Canada. They have switched their position in trying to regulate this, because they're content providers and they also create content, so it's going to affect their bottom line as well. Even in the United States, rule 230, which everyone sheltered under in terms of content and responsibility for it, has been modified so that there are now growing requirements for responsibility for what's being aired on your platform.

4:10 p.m.

NDP

Wayne Stetski NDP Kootenay—Columbia, BC

Would legislation help that, or is that asking too much of regulators?

4:10 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

Absolutely, legislation would help in that respect.

4:10 p.m.

NDP

Wayne Stetski NDP Kootenay—Columbia, BC

My knowledge of this is very basic. If you currently come across piracy or illegal use, what sort of process do you follow to try to rectify it and how could that process be improved? What do you do if you see something and say, “The royalties are not being paid, and that's illegal”? What process do you currently have in place, and how could we improve it?

4:15 p.m.

Director of Policy, National Office, Directors Guild of Canada

Dave Forget

There are two ways you can think about the FairPlay Canada proposal to the CRTC.

I speak to directors who find their work showing up on these platforms. Obviously, in many cases, they show up without licence. Directors are not in a position and don't have the wherewithal to be spending the time and investing the resources that would be necessary to track and then try to follow the legal avenues to have the content removed. It pops up in other places. It's a challenge, and our organization is part of the FairPlay coalition too. One of the virtues of the approach is to go to the source.

Often, the source of the content—where it's being streamed from—is located outside Canada. It's hard to reach it through the traditional legal structure that we have now. As a result, blocking those sources from entering our jurisdiction is a simple solution. We would say, in effect, that whatever happens outside of Canada will happen, because these streaming sources will probably continue to exist, and other jurisdictions will have to deal with them. Some have protocols that are very similar to what FairPlay already has in place—in places like the U.K., Portugal, and Italy—and these have been working.

What's being suggested is essentially blocking those sources from coming in, because asking the creators to be in the business of tracking this down on a piecemeal basis is a herculean task, and just not effective. So the suggestion is a very practical one, which is to say that when a site is overwhelmingly and blatantly engaged in trafficking content that it does not have the right to exploit and make available, it should be blocked.

4:15 p.m.

Liberal

The Chair Liberal Dan Ruimy

Thank you very much.

We're going to move to Mr. Baylis. You have seven minutes.

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

I'm going to continue with Mr. Lewis on that idea.

If I understand, this notice and notice system doesn't work for you.

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

That's correct.

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

FairPlay has come up with a solution in which you say that they'll identify.... You've listed a number of criteria that you think are fair and would ensure that the government is not heavy handed as well. Is that...?

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

That's right. It would be an independent body that would make a determination. There would be a hearing process. It would be a quasi-judicial administrative tribunal that would look at it and make a recommendation to the CRTC. Ultimately, it's the CRTC that would have that authority.

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

And they would instruct the ISPs to block that site?

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

That's correct.

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

Someone else had talked about the idea of what they call “whack-a-mole”. They would block a site, and the site would show up somewhere else. Do you see this as a problem or concern?

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

The industry has to be nimble in taking this on. Here's the problem with notice and notice. You were asking about how you identify something when you might not know. With some of these websites, it's not as if there's bad spelling or that they look dubious. They're sophisticated and slick. You can pay through Visa. You have all the traditional norms that you would think of for a legal website. Most people won't be able to identify what is legal and not legal. The industry can because, obviously, we know who has distribution rights and who has the ability to exploit. There's a process in place for that, but it will have to be nimble.

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

Yes, to a certain degree it has to be nimble. By the same token, let's say that people are using a Kodi box, and these five sites are blocked. They have to come back up, and then somehow, they have to tell those people who wanted pirated material where they are, right?

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

And in the process of telling them, they could be telling the CRTC as well, right?

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

That's right.

4:15 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

So if we had a stronger method, that would be very helpful.

4:15 p.m.

International Vice-President and Director of Canadian Affairs, International Alliance of Theatrical Stage Employees

John Lewis

What's good about this is that the industry would sort of self-regulate. We would bring those cases forward, and there would be an opportunity for the website to respond and say, “No. That's incorrect information. We did have the ability to exploit this product,” that sort of thing. There is a process in place. I think there are 30 other countries that have something similar.