I think something that impacts rural Canadians is the cost of their cable or television package. I think right now our copyright system encourages the oversupply of duplicate programming in the way that they price the distant signals that they are packaging. I like to say that American television channels are the MSG of our Canadian cable package, because at every stage in development, they've used U.S. services and demands for U.S. services to grow the channel package. It was four plus one and then it was two sets of the four plus one. Then it was the superstations. Then if you live on a border, you could easily end up with 15 to 20 U.S. services that the station owners are receiving nothing for but that as a consumer you pay for.
Whether you watch all that duplicate programming or not, it's in your cable bill. We think that by looking at the cable and copyright remuneration and how they're charging for distant signals, you could actually reduce cable bills by eliminating that incentive to oversupply duplicate programming. At the end of the day, you could end up freeing up shelf space for more Canadian programming on people's cable services if that is the intent. But there's a direct correlation between the subsidy to our broadcasting distribution industry and the oversupply of U.S. services that inflate cable bills for consumers.