I have to admit that it is quite recent.
We are facing unfair competition in a sense from Netflix, iTunes, Google Play and all those companies. Technically, the films we can rent on Netflix are for personal use. There are, however, many situations in which these films are shown publicly, such as at bars, schools or restaurants. Someone who has a Netflix account can use it to show a film publicly for commercial purposes. Some bars and restaurants do that to attract customers. So that is direct infringement in respect of various parties in the industry, including cable companies, documentary producers, and us, among others.
There are no rules that apply to the Netflixes of the world in terms of public rights. A disclaimer appears in fine print on page eight of the site, but no one reads it. Overall, there is a lot of abuse.
In a number of cities, films have been shown publicly as a recreational activity by using the personal Netflix account of a municipal employee. This is unacceptable. In many cases, however, the people do not know that they do not have the right to do that. Netflix does not necessarily inform them of the rules, or does so in a roundabout way and very briefly.