We're getting a lot more data. We need to manage that data much more cleverly and cost-effectively.
We have then worked with organizations like Bell Canada, the broadcasters, in making sure that with the ISRC codes, the standard identifiers, the labels used are getting from the labels to the radio stations, and the radio stations are ingesting them automatically. They used to take what they received from the record companies, manually transcribe it, and then send us logs based on that. They are now doing it all automatically, so we're getting standard identifiers back from the radio stations. It closes the whole loop and allows us to do things much more efficiently.