There are a bunch of different ones. Again, I'm using that as an example, but what I'm happy to do is to provide you with a couple of different examples of education campaigns that have been undertaken by the public authorities. The U.K. IP office has another of their own. Again, we think that's an important piece, particularly because the risks to the privacy of consumers are so great.
Legislative tools are really key. I think one instructive example would be the camcording problem you referenced. It was not that many years ago that there was a problem with illegal camcording in Canada. The laws weren't clear, and you had a lot of people who said, “Don't do anything.” They said there was no proof that it was a real problem and no proof that piracy was having an impact on people in Canada. They said that making a law wasn't going to change anything and that people would still do it.
Guess what. In the committee of the whole, the Conservatives, the Liberals, the NDP, and the Bloc all supported legislation that provided a clear rule that when you camcord illegally in a movie theatre it is against the law, and there was an immediate and long-standing impact. Previously, Canadian camcorders were the illegal source of between 20% and 24% of movies that were still in the theatres. Two years subsequent to the enactment of that legislation in Canada, it's been less than 1% every year.