I would echo what Rob said. I think price is also a bit of a red herring. We offer various packages. We offer pick and pay. We've gone through a huge metamorphosis of our businesses over the last few years in terms of the way we address consumers, and we're making huge investments in networks and advanced platforms for the reception of advanced broadcasting services as well as world-class infrastructure for Internet.
There is the issue of a segment of the population who just want something for nothing. To go back to what we're producing, we're competing with a product that remains highly regulated, and notwithstanding that this is a copyright discussion, I echo the comments of all of the others at the table here, and it was in my opening remarks as well. What we do as a business is very intertwined with other policy objectives and it sustains the whole Canadian broadcasting system.