Thanks.
I don't want to rank ourselves vis-à-vis our colleagues. I think we've done very well with the rollout of the skinny basic, and I think our customers have responded. It suits some of their needs. It's available, and it's the basis for all packages on which we build. Whether it goes to content packages or pick and pay from there, our subscribers are happy with it. We think the price is reasonable.
If we're talking about the attractiveness of “free”, I could turn for a second to an experience we had on the satellite side with the local television satellite service program. This was a benefit that we offered up to the CRTC to provide a package of free local signals to Canadians who had lost access to over-the-air transmission because of the digital transition. Their transmitters hadn't been converted to digital. We offered it to a maximum of 33,000 people, and 35,000 or more subscribed.
There was no way to scientifically monitor who was taking it. A lot of the people clearly were taking it from their cottage. A lot of them were taking it from areas where there were local signals available; they just wanted it for free. We continue to get calls that are beginning to express concern about the fact that this program is time-limited. It was for the duration of a licence. About seven years is what it's been offered for.
We're happy to have had that stopgap, but it was illustrative to us that free is very attractive. It's not matter of a failure of our skinny basic offering or our services.