I have time for one last question, which will be for all of you.
What efforts have been made to identify the reasons behind piracy in the first place? It's very well to go after the pirating sites, but there is a consumer demand for it. Have we looked, for example, at the availability of Canadian content? If you're looking at any media market in Canada, there is much less available here than in pretty much any western country. Is that perhaps part of the problem?