For Rogers, I would rank our rollout of the skinny package as having been a success. We rolled it out on time, as required. It is now the foundational package of all of our cable TV packages.
We start with our starter package at $25. For Rogers, we include the “four plus one” U.S. signals in that $25 price point. It is the building block on which all of our packages with higher tiers are built. There is demand for it. People take the narrow package. The problem, though, even there, is that $25 is a bare-bones cost. It might recover the cost; it might not. It's on the edge. But you're having to compete, then, against IP streaming services. You'll see them out on street corners—$12.95 a month with 1,000 channels—and it's all content that has been stolen. Okay, it comes with a 20-second lag over the original feed, or the quality of it might be only 90% of ours, but that is very difficult to compete with. It is a price issue, and that's a problem we face.