Mark gave an example of our collective attempt to shut down a pirate operating in Montreal, and it has been a two-year saga. It's been lots of money in terms of legal fees, and it still isn't where it should be.
The site-blocking application creates an accessible channel for content owners of all stripes to go and protect their content. Imagine if you're a small content creator or owner and you have to go to the Federal Court, and you have to spend two years litigating. You could spend on legal fees the full amount of revenue you're ever going to get from your show.
As Mark said, the idea of putting it in the hands of the CRTC, when we're going to have to go there anyway under the Telecommunications Act, made a lot of sense, from an accessibility, cost, and efficiency standpoint.