I think you're right that education is a key component of making sure consumers understand the implications to the cultural industries of consuming illegal content. Certainly, I think we could collectively do a better job of educating Canadian consumers. I suggested that if in the notice and notice regime there were a copyright infringement notice sent to a Canadian who is consuming—perhaps unwittingly—copyright infringing content, a notice that made that Canadian citizen aware that there was another legal source to get that content that supports our domestic ecosystem, perhaps that could be a very personal and effective way of educating that particular consumer. That is one way it could be done.
On September 26th, 2018. See this statement in context.