It's mostly from a broadcasting perspective. The broadcasting environment is such that we are required to offer the programming services that the vertically integrated companies own. They have every incentive to either foreclose competition by making certain services that are particularly popular unavailable to us—and we've had to fight through that with the CRTC in the past—or to increase their rivals' costs, such that for the wholesale rates that we would pay to offer the same programming services that they offer to their subscribers, we would have to pay more.
The rationale for doing that is clear. They want to raise our costs so that they can compete against us in various markets, not just in the broadcasting market but also in the various other ways that we compete, such as the wireless markets, the Internet space and television distribution. Also, of course, we all know that television is moving online. To the extent that you might say that Rogers Cable is not necessarily competitive with Telus in our markets, because we only offer TV in the west and in parts of Quebec, ultimately it does become competitive when they're offering their services online through, for example, Sportsnet Now, which is an over-the-top offering that can supplant your TV subscription.